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The hardest part of buying all natural cat treats is not finding them — it is finding one your cat will actually eat twice. A treat can read perfectly clean on the label and still get sniffed, pawed at, and walked away from. The nine picks below all earn their place on the label side and, just as importantly, on the bowl side.
I’m Min — the founder and writer behind Gadgets Feed. This guide is built by comparing the manufacturers’ published specifications and the patterns across verified customer reviews, so you get each pick’s real strengths and trade-offs instead of marketing spin.
Plenty of bags claim to be natural, but ingredient count, texture, and portion format decide whether your cat eats them — and these nine cover every feline personality type. That is exactly what separates the genuinely useful all natural cat treats from the ones that end up stale in a drawer.
Our Picks at a Glance
How To Choose The Best All Natural Cat Treats
Start with the ingredient panel, not the front of the bag. A treat that lists five ingredients is doing something very different from one that lists thirty, even when both carry a natural claim.
Read the ingredient list down to the first protein
The first named ingredient tells you what you are mostly buying. Real chicken or real tuna at the top of the list means the protein is the point, not a flavoring afterthought. Watch the panel for the words “by-products,” artificial colors, and artificial preservatives — their absence is the whole reason you are shopping this shelf.
Match the format to your cat’s mouth
Crunchy biscuits appeal to cats that like a satisfying snap. Lickable purees and jellies suit cats that want moisture, and they are the format that works when a cat has stopped showing interest in dry food. Freeze-dried cubes and yolks sit in between — soft enough to crumble, firm enough to hand out as a reward.
Check the calories per treat before you make it a habit
A snack habit runs several treats a day, so the per-treat calorie figure adds up. Treats that sit under two calories each let you reward generously without turning snack time into a second meal. A feeding guide on the package — how many treats per day for a given cat weight — is worth more than any flavor claim.
Quick Comparison
| Model | Best For | Treat Form | Primary Protein | Calories Per Treat | Amazon |
|---|---|---|---|---|---|
| Fruitables Cat Treats Crunchy★ Best Overall | Cats that like a crunchy snack | Crunchy biscuit | Salmon, tuna and chicken | Under 2 | Amazon |
| INABA Churu Pop’n ServeMost Hydrating | Cats that need extra moisture | Soft jelly cup | Tuna | 16 | Amazon |
| Friskies Party Mix Natural YUMSEasiest for Older Cats | Older cats that turn down other treats | Crunchy shapes | Chicken | 2 | Amazon |
| Blue Buffalo Tastefuls Mini Purées | Multi-cat homes that want variety | Squeezable puree tube | Chicken, tuna and salmon | — | Amazon |
| Lilsnoots Freeze Dried Quail Egg Yolk | One-ingredient feeding | Freeze-dried yolk | Quail egg yolk | — | Amazon |
| Just Try Crunchy Cat Treats | Cats that need dental support | Crunchy fish shapes | Chicken and salmon oil | Under 1.3 | Amazon |
| Dancing Tail Freeze Dried Chicken Cube | Splitting one bag across pets | Freeze-dried cube | Chicken | — | Amazon |
| Beloved Pets Freeze Dried Chicken Cubes | Treats that double as training rewards | Freeze-dried chunk | Chicken | — | Amazon |
| PAWUP Freeze Dried Quail Egg Yolk | Crumble-over-food toppers | Freeze-dried pellet | Quail egg yolk | — | Amazon |
In‑Depth Reviews
1. Fruitables Cat Treats – Crunchy – Salmon, Tuna, Chicken – 2.5 Oz (3 Pk)
Our pick — over 4.5★ from 700+ verified ratings; the strongest balance of quality and price.
The crunchy biscuit cats come running for when they hear the bag shake
Fruitables is the pick that wins on the two things you cannot fake — every single treat lands under 2 calories, and the recipe is built from real chicken plus superfoods like flaxseed, pea fiber, and blueberry. The bag itself is a training tool. Shake it and the crunch gets your cat’s attention before the treat is even out.
Your cat will actually eat these, and that matters more than any label. The treats hold a 4.8-star rating from over 700 owner reviews, and the common theme in those reviews is cats finishing the whole bag. A shelter volunteer who tested them on FIV cats (cats with a weakened immune system) described the flavor reaction: “the FIV cats went crazy for the cranberry flavor; similar reaction to blueberry; less excited about pumpkin.” You get three 2.5 oz bags, so you can try different protein flavors before buying a big bag of just one — helpful if your cat turns out to dislike pumpkin.
The catch in the paperwork is honest and simple. There is no corn, soy, or animal by-products, and no artificial colors or flavors, which is what you are paying the natural premium for. One recurring buyer note is that the price has crept up over the months, and the three-pack is the cheaper route than buying singles. The other is fit: at least one owner with two cats found only one would eat these while the pickier cat wanted a different brand entirely.
Where It Earns Its Spot
- Under 2 calories per treat, so a generous handful stays light
- Real chicken with flaxseed, pea fiber and blueberry in the mix
- Free from corn, soy, animal by-products, artificial colors and flavors
- Shaking the bag pulls cats in — the crunch does the calling
What To Expect Going In
- Flavors vary in appeal — pumpkin lands flatter than cranberry or blueberry
- Buyers report the price has climbed, so the three-pack is the smarter buy
- Not every cat in a multi-cat home will switch over to it
Best for: the household that wants a crunchy, low-calorie reward cats chase down and that comes in a three-pack for flavor testing.
Think twice if: your cat has already latched onto a different brand and refuses to switch — as at least one two-cat household found.
2. INABA Churu Pop’n Serve Lickable Cat Treats, Tuna Variety, 10ct
The hydrating jelly cup that gets cats eating when nothing else works
If your cat has reached the stage where food is a negotiation, this is the pick to reach for. Each cup is 1.2 ounces of soft jelly with shreds of tuna, and the moisture content is 90% — which matters because cats take in most of their water through food rather than the bowl. At 16 calories a cup, it earns its place as a treat version of a small meal.
The most common thing owners mention is that their cats come out of hiding for these treats. One owner of a cat with an autoimmune disease (where the body attacks its own tissues) said the cat had stopped showing interest in most food, but “As soon as I opened the package she woke up and came to me to eat.” Owners of cats with flare-ups say they use these cups to keep their cats eating and hydrated on days when regular food is refused. That is something a crunchy biscuit simply cannot do.
Portioning is the quiet win. The cup has an easy-open peel lid, so there is no tube to squeeze and no mess on the counter — you pop it into a dish or straight onto the kibble. It is grain-free, preservative-free, and free from artificial colors, with Vitamin E and Taurine added. The one honest note buyers raise is cost: the value per cup is called out as mixed, and a few owners wish the tub came in a 20-count, because a 10-cup pack disappears fast in a multi-cat home.
Why Owners Stick With It
- 90% moisture per cup helps support hydration through food
- 16 calories per 1.2 oz cup keeps the portion light
- Peel-back lid and no-mess serving — pop it in a dish or onto kibble
- Grain-free, preservative-free, no artificial colors, with Vitamin E and Taurine
- Owners mention a picky or unwell cat will still eat it
Where It Falls Short
- Value per cup splits opinion — some find it costly per serving
- 10 cups go quickly with more than one cat, and owners want a bigger count
Reach for this if: your cat needs moisture and coaxing — an older or fussy eater who turns away from dry food but still licks a jelly cup clean.
Look elsewhere if: you want the cheapest per-serving treat and are treating a multi-cat household every day.
3. Friskies Purina Party Mix Natural YUMS Cat Treats, Chicken, (10) 2.1 oz
The bag that keeps a seventeen-year-old cat interested in eating
Some cats spend their senior years turning down one treat after another, and this is the one that keeps landing. Real chicken leads the ingredient list, and each piece comes in at 2 calories. The party mix shapes are designed to keep an adult cat checking the bowl rather than walking past it.
Owners talk about taste more than anything else, like this comment about a very old cat: “This is one of the few things I can get my 17 year old cat to eat!” The natural claim checks out on the ingredient panel — no artificial colors, flavors, or preservatives, plus added vitamins and minerals. Purina makes these in its own U.S. facilities, a detail owners often mention when explaining why they trust the bag.
The real convenience is the format: you get ten 2.1 oz pouches in one box, so you are not running to a specialty store every few weeks. These are made for adult cats, not all life stages. The main drawback is the chicken allergen note — if your household already avoids chicken, you will need a different protein — and one owner with a single cat found the multi-pouch box was simply more than one cat could finish.
Where it lands: a crunchy, 2-calorie chicken treat that reliably gets finicky adult and senior cats eating, backed by a natural panel with no artificial colors, flavors, or preservatives.
The one limit: it is a chicken-first recipe made for adult cats, so chicken-sensitive households and treaters of young kittens should pick a different protein or age range.
Made for: the home with an older or fussy adult cat that has been turning its nose up at everything else on the shelf.
Skip the multi-pouch box if: you are feeding a single cat who would need months to work through it, or a kitten still on all-life-stages feeding.
4. Blue Buffalo Tastefuls Mini Purees Variety Pack Cat Treats, 0.5 oz, 24 ct
Five ingredients, three proteins, and twenty-four single-serve tubes to cycle through
Blue Buffalo strips a lickable treat down to five ingredients, including broth and real chicken, tuna, or salmon, then packs them as 24 tubes of 0.5 oz each. You get eight of each protein, so you can figure out which one your cat actually finishes before buying anything in bulk. The high moisture content makes it a genuinely hydrating snack rather than just a flavor hit.
The serving ritual is half the appeal. Owners describe cats sprinting over the moment they hear the twist-off cap, taking turns at the nozzle like it is a shared event rather than a solo treat. One four-cat house reported every single cat joining in, with the tuna flavor disappearing so fast it caused actual outrage when the tube ran out. Because the tube is thicker than competing purees, it does not run off the nozzle, which keeps the feeding cleaner on your end too.
Here is the honest split: some cats in a multi-cat home will not make the switch from the puree brand they already know, even when the owner moved to these for a cleaner label. A few people also find the salmon and tuna tubes carry a strong smell they dislike, even while the cat is thrilled. The single-serve format fixes the mess problem, but buying 24 at once means committing to a whole box before you know if all three proteins land.
Label check: five ingredients, broth plus real protein, with the variety pack splitting 24 tubes evenly across chicken, tuna, and salmon so no flavor guesswork is needed up front.
The caveat: flavor loyalty is real — owners with four cats report only some switching over, and salmon and tuna carry a stronger scent than some noses prefer.
Worth it for: homes with several cats where you want one delivered box covering three proteins and a clean five-ingredient panel.
Not the first pick if: your cat is already devoted to a specific puree brand and has a history of rejecting changes.
5. Freeze Dried Quail Egg Yolk Cat Dog Treats 4.2 oz
One ingredient listed, nothing to read around, and a jar that keeps it whole
Lilsnoots takes the label to its logical end: quail egg yolk, sourced from free-range quails, and nothing else. No grains, no rawhide, no artificial additives. Freeze-drying locks in up to 97% of the yolk’s natural nutrients and flavor, which is why the yolks stay shelf-stable without preservatives. If you want a treat where there is genuinely nothing hidden, the ingredient list here is one line long.
The yolk is also the point of its flexibility. Feed it whole for a crunchy bite, or crumble it over regular food as a topper when a cat needs coaxing. In a household with both cats and dogs, one jar covers everyone — and owners note the treats are just big enough to hold a dog’s interest without filling it up before dinner.
Freeze-dried yolk is rich, so it is not the treat to hand out by the fistful. The measured approach owners describe is starting small and building up, with one kitten owner slowly working from a quarter portion at nine weeks toward a third by fourteen weeks. It also pairs naturally with a single-protein chicken treat from the same shelf if you want to rotate proteins rather than keep two bags open.
what separates it
- Quail egg yolk is the only ingredient — no grains, rawhide, or additives
- Freeze-drying preserves up to 97% of the yolk’s natural nutrients and flavor
- Covers cats and dogs in one jar, so multi-pet homes need one container
- Sturdy screw-lid jar keeps yolks intact instead of crushed
Handle With Care
- Rich enough that it should be fed in measured, smaller amounts
- Some dogs need a first try or two before they take to it — one owner’s cats refused it outright
The right pick when: you want the shortest possible ingredient list and a jar that serves both the cat and the dog without buying two products.
Know before you buy: it is a rich single-ingredient yolk, so serve it in small measured amounts rather than free-feeding.
6. Just Try 13.4 OZ Crunchy Cat Treats Catnip Treats for Cats with Digestive Support
Fish-shaped crunch with catnip and green tea built in for breath and daily treating
This is the treat to hand out when you want the crunch doing a little work for you. The biscuit texture scrapes teeth and cuts tartar as your cat chews, while catnip and green tea target fresh breath. At less than 1.3 calories per treat, it is one of the lightest options on this list, so you can reward through the day without worrying about the calorie count creeping up.
These treats are made with chicken, salmon oil, and catnip, and contain no artificial flavors or preservatives. The resealable tub keeps the crunch fresh and keeps paws out between servings. The jar also helps you portion out the day — the feeding guidance suggests around 15 treats a day for a 10 lb adult cat alongside its regular diet, which turns the tub into a measured routine instead of a free-for-all.
One honest maintenance note owners discovered the hard way: moisture is the enemy here. Keep the anti-moisture packet in the tub, because without it the crunch softens and takes on a plastic smell, at which point cats lose interest. It is also aimed at all ages and sizes, including kittens, so it is one of the more flexible picks in this lineup.
What it does best: combines a low sub-1.3-calorie crunch with catnip, green tea, chicken, and salmon oil — a treat that doubles as a dental and breath routine.
Keep in mind: that crunch depends on staying dry, so leaving the moisture-absorbing packet in the tub is not optional if you want the biscuits to stay appealing.
Pick this if: you want an ultra-light crunchy treat that also supports dental care and works across kittens and adults.
Look elsewhere if: you cannot keep a resealable tub sealed — these lose their crunch and their appeal fast in a humid kitchen.
7. Freeze Dried Cat & Dog Treats, Healthy Chicken Cube Weight Control 5 Ounce
One protein, human-grade chicken, and cubes you can split down to size
Dancing Tail uses premium chicken held to USDA standards fit for human consumption, with no corn or soy in the mix. Freeze-drying removes only the moisture — about 95% of it — so the chicken’s nutritional content survives in a lightweight, shelf-stable cube. This is 891 owners’ worth of a single protein done simply, and it is the pick for the home that shares treats across a cat and a dog.
Owners say the bag lasts a long time. The cubes are fingernail-sized when broken down, easy to crumble over kibble as a topper, or given whole for training. A 7 lb cat handles them fine, and the same cube works for a dachshund, which is why owners call this the best value on the shelf. They also win praise for winning over picky eaters: one owner with two cats — an easy one and a stubborn one — said both finished these, and another used them to replace a brand that arrived half dust and clumped together.
The honest limit is on the label itself. Owners repeatedly ask for a clearer serving guide, since the package does not spell out a recommended number of treats per day or the calories per serving. A few note the container interior carries a smell, though the cubes themselves are odorless. And because the cube crumbles under real pressure, if your treat-topple needs are just that, this one takes a firmer hand than a soft puree.
Why It Works
- Single protein chicken with no corn or soy
- Freeze-dried to remove about 95% of moisture while keeping the chicken’s nutrients
- Cubes crumble easily over kibble or serve whole for training
- Customers note both picky cats and dogs take to it
Worth Knowing
- No clear per-treat serving guide or calories printed on the package
- Cubes are firm — they need real pressure to break up
- A few note the container interior carries an odor even when the cubes do not
Best suited to: the home feeding a cat and a dog from one bag, where a single-protein chicken cube doubles as a topper and a training reward.
Think twice if: you want printed per-treat calorie guidance, since this package does not spell out servings per day.
8. Beloved Pets Dog & Cat Treats Freeze Dried Chicken Cubes 5.3 oz
Freeze-dried chicken cubes light enough to carry and mess-free enough to train with
Beloved Pets keeps it down to one ingredient — real chicken, freeze-dried without preservatives or fillers. Because the cubes are lightweight and dry, they travel without making a mess, which is what makes them a genuine on-the-go option rather than a kitchen-only treat. The 5.3 oz bag sizes them as easy-to-handle chunks, suitable for cats and small dogs alike.
Owners say the versatility is the best part. The cubes work as a straight reward, a crumbled topper over regular meals, or a training incentive — one cat owner said the treats bring her cat back inside when it slips out the door, and others use them as a clean swap for boiling and chopping raw chicken. Buyers emphasize value and the single-ingredient list most, which is exactly what makes these easy to rotate into a diet without worrying about fillers.
Flavor acceptance is where expectations need to be realistic. Some cats take to freeze-dried chicken immediately while others ignore it entirely — this is the kind of treat that makes picky eaters reveal themselves. The cubes also run on the firmer, chunkier side rather than a soft puree, so cats that prefer a lickable texture over a chew may not be the right audience.
The value case: one ingredient, real chicken, freeze-dried into portable cubes that skip the mess of prepping fresh protein — a solid training reward for cats and small dogs.
The honest caveat: freeze-dried chicken is a love-it-or-leave-it format, and the firm chunk texture suits cats that chew rather than ones that only lick.
Good for: the cat that trains, travels, or gets rewarded throughout the day, since a single-ingredient chicken cube crumbles, carries, and topples with ease.
Not ideal if: your cat only accepts soft, lickable treats and turns down anything with a chew.
9. PAWUP Freeze Dried Cat Treats, Quail Egg Yolk, Single Ingredient, 4.2 oz
Quail yolk pellets made to be crushed over food when nothing else gets eaten whole
PAWUP sources quail egg yolks from free-range quails and freeze-dries them to retain up to 96% of the nutrients in fresh quail eggs. The recipe is rawhide-free, grain-free, and gluten-free, with no artificial additives — a single-ingredient yolk that, like the Lilsnoots jar above, is built for owners who want the list to be one line. Where this one earns its own spot is in how it is meant to be used: crumbled.
Owners say they reach for this as a topper rather than a hand-out treat. Crush a yolk over dry food and even a cat that refuses it whole or mixed into wet food will eat it — one owner specifically crumbled it over dry food when a picky cat turned it down in every other form. The pellets are odorless and easy to break apart, which is why they work in households that want to stretch a bag across two cats by splitting one yolk between them.
Two honest points shape the buying decision. First, cost-effectiveness depends heavily on pet size — a bag of yolk lasts a cat a long time when you split each one, but it is not a budget route for a large dog. Second, since it is a rich, dense yolk, the sensible serving is one you break up rather than hand out whole, which is how most owners end up using it anyway.
Where it shines: as a crumble-over-food topper for cats that ignore whole treats, with a single-ingredient, grain-free, rawhide-free yolk and up to 96% of the nutrients retained.
Where it costs you: a favored treat for cats but not a cheap habit for large dogs, since the value comes from how far you can stretch each yolk.
Made for: the owner whose cat won’t take a whole treat but will eat anything crumbled over its dinner, since one yolk stretches to cover a meal.
Look elsewhere if: you are feeding large dogs, where the per-serving value drops compared with a bigger-format protein treat.
Understanding the Specs
Calories Per Treat
The calorie figure tells you how freely you can hand these out. Treats under 2 calories let you reward several times a day without the snack turning into a second meal. Higher figures, like a 16-calorie jelly cup, suit a cat that needs filling up on a light-eating day. Always check whether a brand prints the number in plain sight or leaves you guessing.
Treat Form
Crunchy biscuits satisfy cats that chew and often double as a bite that scrapes teeth. Lickable purees and jellies bring moisture, which suits older cats and poor drinkers. Freeze-dried cubes and yolks live in the middle — firm enough to hand out whole, soft enough to crumble into a bowl. Format matters more than flavor: a cat that refuses a crunchy biscuit may still eat a lickable puree.
Ingredient Count
A short list is easier to trust. A five-ingredient recipe is a different product from one that runs thirty lines and hides flavorings and preservatives further down. Single-ingredient treats remove the guesswork entirely, which is why freeze-dried single proteins have become the default for cats with sensitivities.
Protein Source
Whether the first named ingredient is real chicken, tuna, or quail yolk tells you what you are actually buying. Rotating proteins also helps if a cat gets bored or develops a sensitivity, and it is an easy way to keep a treat habit from stalling out on a single flavor.
FAQ
Are these treats actually all natural, or just marketed that way?
How many treats can I give my cat in a day?
Will my picky cat actually eat these?
Do freeze-dried treats need to be refrigerated?
Can I use cat treats as a food topper for a cat that’s off its food?
What is the difference between a lickable puree and a crunchy biscuit?
Are grain-free and single-ingredient treats better for sensitive cats?
Do these treats work for both cats and dogs?
How should I store crunchy treats so they stay appealing?
Can kittens eat the same natural treats as adult cats?
Final Thoughts: The Verdict
For most households, the best all natural cat treats pick is the Fruitables Cat Treats Crunchy, because it meets the natural standard — real chicken with superfoods, no artificial colors or flavors — and keeps every treat under 2 calories so you can spoil your cat freely. If your cat needs moisture or coaxing back to the bowl, the INABA Churu Pop’n Serve is the one that gets a reluctant cat eating, with 90% moisture per cup. And for the cat that turns treats over in its paw and walks away, the crumble-over-food PAWUP Quail Egg Yolk is the quiet fix. Start with the single-ingredient protein treat if you want the simplest list in the lineup — the gamble that usually pays off is matching the format first, not the flavor.
How We Picked
We do not accept paid placement. Every pick is matched to a real buyer and a real use-case; we do not hands-on test units.
Sources & Methodology
Specifications: manufacturer listings and product documentation. Review insights: verified customer reviews, as of September 2026. Pricing: not shown on this page (it changes often); check the current price via the retailer link.
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